Roofing is sold on proof, so the site is mostly photographs
Covent Market Amber
Nobody can inspect a roof from the ground, so homeowners buy on evidence: finished roofs on streets they recognise, photographed before and after. A roofing site is built around that gallery, plus a storm and insurance page you switch on after a wind event, and a three-field quote form that reaches you the same day.
Get a free previewRoofing is sold on proof, not description
A homeowner spending fifteen thousand dollars on a roof cannot inspect your work and will not understand your materials. They buy on evidence: roofs you finished, on streets they recognise, photographed before and after.
So the gallery is not decoration on a roofing site, it is the product page. It needs to load fast, work on a phone, and say where each roof is.
The storm page is a seasonal switch, not a rebuild
Southwestern Ontario gets wind events that fill a roofer's phone for a week. The searches that follow are specific: shingles blown off, emergency tarping, whether insurance covers it.
A dedicated storm and insurance page that explains what you document for an adjuster, and how fast you can tarp, catches that week. It sits there the rest of the year costing nothing.
Quote forms that ask for the right three things
Long forms lose roofing leads. Three fields are enough to start a conversation: the address, what is wrong, and a photo from the ground.
A photo upload is worth more than ten fields of description, because you can rule out a job or price it roughly without driving across the city.
Roofing pages and what they are for
| Page | The search it answers |
|---|---|
| Roof replacement | new roof cost, shingle replacement, full tear-off |
| Roof repair | roof leak, missing shingles, chimney flashing |
| Storm damage and insurance | wind damage roof, emergency tarp, insurance claim roof |
| Flat roofs | flat roof repair, EPDM, commercial roof |
| Eavestrough, soffit and fascia | eavestrough replacement, gutter guards, soffit repair |
| Roof inspections | roof inspection before buying, roof age report |
Questions people ask
Why do roofers usually choose the $1,399 build?
Because a roofing site leans on its project gallery and on pages for the areas you work, and those take room. The Pro build covers seven to ten pages for $1,399, paid once. A smaller outfit can start on the $899 Standard of four to six pages or the $499 Starter of one to three. Hosting is free on every plan.
Can I add photos of new jobs myself?
Yes, and if you would rather not, a Care plan covers it from $49 a month for up to thirty minutes of edits, done within two business days.
Do you build a page for insurance and storm work?
Yes, on the Standard build and up. It explains what you document for an adjuster, how quickly you can tarp, and what a homeowner should photograph before you arrive.
Will the gallery slow the site down?
No. Photos are converted to modern formats, sized for the device asking, and loaded as you scroll, so a twenty-roof gallery costs a phone about as much as a single unoptimised photo would.