The ECRA/ESA number goes first on an electrician's website
Forest City Green
Ontario homeowners are told to check an electrical contractor's ECRA/ESA licence before hiring, so it belongs where they'll see it, in text. After that, an electrician's site needs a page for each kind of job you want more of, because a receptacle swap and a full rewire are different searches, and photos of your own finished work.
Get a free previewPut the ECRA/ESA number where people can see it
In Ontario, electrical contractors are licensed by the Electrical Safety Authority and carry an ECRA/ESA number. Homeowners are told to check it before hiring, and the ones who follow that advice are exactly the customers worth having.
Half the electrician sites I look at bury the number in a footer image or leave it off entirely. It belongs in text, on the homepage and on every service page, next to your insurance.
The services that deserve their own page
Electrical work spans a hundred-dollar receptacle and a ten-thousand-dollar rewire, and the people searching for those are not the same person. A page per service lets the expensive jobs be found on their own terms.
Pot lights and panel upgrades are usually the two that pay for the site. Knob-and-tube rewiring is the one most London electricians under-serve, given the age of the housing stock in Old North, Old South and Woodfield.
Photographs are the proof
Nobody can evaluate wiring, so a homeowner judges you on the finish: the panel that looks tidy, the ceiling with the pot lights laid out straight. A gallery of your own work, taken on your phone, outperforms any stock photograph and any adjective.
Bring what you have to the call. If you have nothing yet, the site is built to take photos later without a redesign, and adding them is a Care plan job rather than a new invoice.
Electrical services and the pages that catch them
| Page | The search it answers |
|---|---|
| Panel upgrades | 100 to 200 amp upgrade, fuse box replacement, panel permit |
| Pot lights | pot light installation, recessed lighting, basement lighting |
| Rewiring older homes | knob and tube removal, aluminium wiring, insurance rewire |
| EV chargers | level 2 charger install, home EV charger, NEMA 14-50 |
| Generator hookups | standby generator, transfer switch, backup power |
| Electrical inspections | ESA inspection, pre-purchase electrical check, safety report |
Questions people ask
Is the price different for electrical contractors?
No, it is the same for every business: $499 for one to three pages, $899 for four to six, or $1,399 for seven to ten, paid once. A homepage, a contact page and a page for each service you want more of usually adds up to the Standard build. Hosting is free, and Care plans for edits start at $49 a month.
Can you add my ESA licence number and insurance details?
Yes, and they go in as real text rather than inside an image, so search engines and answer engines can read them. You supply the numbers; nothing is invented or guessed.
I already have a site from a national directory. Can you take it over?
Usually yes. You keep your domain, the new site is built alongside the old one, and it goes live when you approve it. If the old site is worth keeping, a redesign may cost less than a rebuild, which is what the free check is for.
How long does it take?
You see a free homepage within a week of the call. If you go ahead, the rest of the site usually takes two to three weeks after the deposit.